Project Goal: An Orthodontist wanted to decorate his new medical office with artwork that would appeal to both his patients (average age is 14 years) as well as to their parents. He and his wife also wanted the parent-oriented art to reflect their love of a favorite travel destination -- Italy.
Solution: Since parents will spend most of their time in the reception/waiting area, we recommended a collection of warm yet sophisticated reproductions of paintings that captured the flavor of Italy. In order to find the right images that would appeal to both 14 year old girls and boys, who will spend most of their time in the exam area, we recommended a series of brightly colored posters that depicted a wide variety of sports activities.